Headley Brothers is delighted to announce its launch of HeadTurner, Headley Brothers' brand of page-turning technology.
HeadTurner complements Headleys' diverse range of print and media solutions, enabling its publishing clients to produce a digital version of a magazine alongside its printed counterpart as a vehicle to reaching a wider audience.
HeadTurner is a fully comprehensive system equipped with a statistics package to track reader behaviour, allowing the publisher to improve on their publications depending on what readers are enjoying, as well as enabling them to provide advertisers with data on the success of their advertisements. Its many features also include an email collection facility, a subscription management system - ideal for consumer magazines that want to charge for content and keep subscriptions secure; and video, audio and flash insertion. Crucially for publishers, HeadTurner is also fully compatible with measuring online readerships that are certified by the Audit Bureau of Circulations.
Managing Director Roger Pitt said, "It may seem a contradiction in terms for a printer to embrace the digital revolution and offer an online media service. The question, perhaps, is not so much whether page-turning software exists to replace the medium of print, but rather what is its use, in conjunction with the printed title, as a vehicle to reaching a wider audience. Publishers are under pressure to revamp their titles, to provide added value for their advertisers, and to set themselves apart from their rivals; and we are committed to supporting the needs of our customers by offering those added value services that will help our customers to maximise revenue.
One of Headley Brothers' key strengths is that we are able to provide comprehensive print and media solutions with one point of contact; from web offset, sheetfed offset and digital printing through to finishing, fulfilment, mailing and subscription services; all from the same site. This latest investment both complements and enhances our existing offerings."
February 2009
For further information please contact: Julia Inshaw, Headley Brothers Ltd: 01233 623131, julia.inshaw@headley.co.uk
